Creating a marketing plan on a minimal budget

Creating a marketing plan on a minimal budget


The marketing world is awash with high-cost options for putting your product or service in front of potential customers – but what happens when money’s tight?

The reality is, money is tight for many businesses – but that doesn’t mean you can’t embrace buy into a decent marketing strategy. In fact, having a limit on your spending can take you down some less-trodden but still very effective paths.

We’ll walk you through some excellent marketing options you can explore, even if there’s nothing in the bank…

Where are you now?

Before you begin batting ideas around your office, it’s important to define what you do – and how that compares to other providers in your marketplace. What’s makes you good, what are your weaknesses, what gives you the edge?

Without some definition about who you are as a company, you’re going to be stepping into a marketplace that can quickly take up enormous amounts of time for very little reward.

Who’s your target audience?

It’s now time to think about who your audience is. It doesn’t matter whether you’re a B2C or B2B business, just start making notes about who’s most likely to be making the decision whether or not to use your service.

When you’ve got a person in your mind, think about their behaviours; what do they consume online? How often do they use a service or buy a product like yours? Where do they live? Are they trailblazers or followers?

They key here is to understand exactly the kind of person you’re going to be targeting.

Where do you want to be?

The next step is to consider where you want to be compared to where you are now. Would you like to double your turnover? Launch a new product? Reach a milestone of users?

Jot down some goals, unless you know where you want to be, you’re unlikely to choose the right route to get there.

What can you use?

Now, here comes the most significant part of the plan – what you’re going to use to bridge the gap between where you are now and where you want to be. There’s absolutely no limit to what you can do, but there are some sure-fire winners if you’re on a low budget, including:

  • What do you do? In 10 seconds

Some of the best marketing you’ll get to do is in person – you literally never know who you’re going to bump into.

When you do talk to someone relevant, whether that’s from a sales, networking or partnership point of view, you don’t want to put them to sleep with a 20-minute explanation about what you do.

Work on a 10 second overview of what you do and why it’s brilliant. If they want to ask more, they will.

  • Work with partners

There are almost certainly other businesses out there that you could work with in some regard such as Struan Baird who is an expert SEO In Edinburgh – and when you do, you both become sources of work for the other.

Perhaps you’re a design agency – could you work with a writing service to offer a more complete package for your customers? Working with partners is a great way to double your marketing efforts without doubling your staffing or marketing costs.

  • Write your own content

You know a lot about your chosen field – so why not write about it?

80% of the written media we consume online is produced by our peers – other business owners who are looking to provide valuable content that keeps potential customers coming back.

Write about what you know, even if it’s just the basics – you can guarantee there are people out there looking for that information.

  • Establish your social media

Social media channels give your marketing a different depth. While you can look at a website and not really know whether it’s been updated during the last year – a social media channel is perceived as being a kind of back-door way of looking at your business and what you’re doing.

Opt for the platforms your target audience is most likely to be using and start talking – it can be about anything, what you’re doing in the office, what you’re reading about or working on – or just reaching out and communicating with others about what they’re doing.

  • Customer referrals

Word of mouth marketing is some of the best you can ever hope for – so why not incentivise your customers to do exactly that?

If they’re happy with what you’re doing for them it doesn’t have to be much – perhaps a small financial reward or access to your service for a reduced rate? There are plenty of possibilities – and you’ll find they often don’t get used, people just like to know you value them enough to make the offer.

  • Look for free tools

There are many wonderful marketing tools out there that can be used free of charge assuming you’re not using them on a large-scale basis. Think about services like MailChimp, Google Analytics, Hubspot and Canva – then open them up and see what they can offer.

There’s an idea that something has to be paid for if it’s going to be effective – but in fact, you get access to some seriously powerful tools free of charge, with the hope that you’ll see enough success from them to pay and unlock premium features.

  • Build a personal brand

In this interconnected digital world there’s a very strong possibility that people are going to be able to connect the personal you to the professional you (and your company).

On that basis, it’s really important that you present yourself as the kind of person your customers are going to want to be doing business with. Your personal brand is marketing you whether you like it or not, you should very definitely make it work for you.

  • Network

It costs nothing to talk to people about what you’re doing – and while your product might not be needed by them directly, impressing them with what you do greatly increases your chances of being recommended on to a friend or colleague.

Be networking all the time. Look for opportunities to tell people about what you do – you never know when you’re going to run into someone who’s just one step away from your next big client.

 

 

 

Top Tips to Finding Your first Office Space

Top Tips to Finding Your first Office Space

Congratulations! You have reached a point in your commercial adventure where you can move your start-up business’s operations out of your garage and into your first official working space. You may have hired one or two employees, invested in some office equipment and now need to expand your headquarters.

Yes, it is overwhelming that you are about to truly spread your wings and fly off into the unknown- renting and finding your start-up’s first office can be a taxing process. Let’s go get you your ideal first office! But before you embark on your search for a suitable commercial space, you may want to consider the following few tips which were kindly shared by http://securemoveservices.co.uk :

Budget Parameters

Numbers always speak for themselves and the first thing you must do is to determine your budget. Review your finances and see to what extent you can stretch it. Factor in fixed expenses other then your leasing costs: consider internet bills, electricity, tea, water, technology, and other additional employees you may keep on different working contracts.

For instance, to meet your IT needs, you my employ a part-time IT specialist. What kind of marketing and advertising methodologies do you intend to deploy? What does your budget allow? When you have managed to predict and list down all your costs, then it is time to calculate the level of monthly revenue you need to generate in order to break even. This will give you a clear idea of the amount of office space you can afford, and you can search accordingly.

Amount of Space

Check your district’s requirements in terms of how much square footage is required per individual. Our recommendation is to allocate a thousand square feet for four to six employees. Everyone should be able to fit in comfortably without intruding on each other’s personal space.

Be mindful of your future growth and expansion plans as well. In case you plan to hire more personnel and invest in more resources, it may be helpful to get a lease with the right to do to that.

Current Employee Needs

Since you are just starting out and probably only have a handful of employees on board, you can actually consider what may work for them whilst searching for your first office space. Ask them where they work and how long it takes them to commute.

From there, you can find a space that is convenient for everyone to travel to on a daily basis. Creating such a caring organizational culture from the point of inception will help you retain employees and help build the base of employee loyalty- that is the backbone of truly successful start-up firms.

Make sure there are some parking options available. After all, you may have clients visiting as well and saving them the hassle of parking will earn you some serious brownie points in their eyes.

Once you have determined the above variables, following are the types of working spaces you can consider.

Co-Working Office Spaces

If you have a lower budget and need some flexibility, contemplate going for this working alternative. Not only will you get an incredible value for your money, but you will be around other start-ups who can inspire you further with their energy and motivation. There is a whole world of shared offices out there.

Choose from a diverse range of individual dedicated desks to complete meeting rooms. Here’s an awesome little tip for you: book by the hour, week or month – it is completely up to you and gives you the flexibility to pay accordingly. Hey, if you can find a shared working space with another company that compliments the services you offer – do not hesitate and propose a collaborative campaign.

If you are a photographer and launching your own studio- imagine finding a shared space with an event planning company. The latter can recommend you to be the photographer at events he works and share your details with both proposed and current clientele.

Rent Office Space

As happy as we are to share our tips in the hopes to ease this process for you, do remember that nothing is set in stone and there are other decisional office routes available. Note that specific benefits are attached with leasing your own working space.

As you are solely responsible for your own costing decisions, it will be clear what your share is as well (basically one hundred percent!) and there will be no confusion upon how to divide utility bills. It will also improve your general creditworthiness in the eyes of your bank – in case you need a business loan at a later stage.

Maintenance and property management will not be your responsibility as it will probably be included in your leasing contract. if you realize that the office is too big for your current needs, you will have an exit clause available to you. The good thing is that you will be free from the headache to sell or lease the office space and can leave it up to your landlord or agent.

There may be a time stamp placed on your rented office space and may require you to vacate at the end of it if there is no clause for renewal. Of course, your landlord also holds the right to increase your rent as he deems fit (according to the laws of course). This would have an adverse impact on your cashflow.

Of course, another thing to note that is everything is negotiable. Do not agree to the first rental price your landlord gives you and to your real estate agent. There is always some leeway for negotiation. Depending on the current market dynamics, maybe you can get a free month of rent.

For example, if you are on a two-year leasing contract, then request if you can get one or two months rent free of cost. However, before proposing all this, evaluate your potential landlord’s demeanour and see if he is an open, friendly character who can be approached with such requests.

 

 

Learning from Peers: Why You Should Attend Business Symposiums

Learning from Peers: Why You Should Attend Business Symposiums

When you take on the heavy responsibility of a business, it can be quite overwhelming.  Luckily, one of the best things about our society is that we are all quite willing to share our expertise when it comes to the field of business that we are in.

There are usually meetings or classes which people attend to help them further their understanding of the business field. When those meetings are in a larger scale, these are turned into Symposiums. Symposiums are events which usually last around a few days; wherein each day has a different set of experts come in to talk. If you’re a business owner, here are a few good reasons why you should attend business symposiums:

Networking

21 - Learning from Peers: Why You Should Attend Business Symposiums

There is nothing like getting support for people in the world of business. While social media can help you keep connected, in order to have those connections to begin with, you need to meet other business owners first.

Symposiums allow for business owners and experts to mix and mingle—promoting the fact that we are all in this together. You never know when the person that you meet can end up teaching you some pretty valuable business lessons.

Learn From Experts

22 - Learning from Peers: Why You Should Attend Business Symposiums

Symposiums often have panels of experts come in from different business fields. There are people who are the experts of digital marketing, while there are those who are the experts in supply chain and logistics. All of which that you can really learn from and apply in your own business!

A symposium is a great opportunity for you to really tap into the knowledge and expertise of people who spend years being the best at what they do.

Expanding Your Understanding

23 - Learning from Peers: Why You Should Attend Business Symposiums

When you attend symposiums, you ultimately end up expanding your realm of understanding about running a business. You pick up new tips and tricks on how to maximize your employees and processes. You also get to see how other people manage their businesses.

You get to learn from their failures and harness it for the benefit of your own business.

Conclusion

Symposiums exist because there are a lot of people who do need a bit more help and there are those that make it their business to help. If there is a symposium near you—or even if it isn’t near you—you really should consider going to one. Who knows, you may even be invited to sit at a panel one day!

That being said, why do you think business owners should attend business symposiums?

6 Ways to Raise Funds for Your Start-Up

startup intranet - 6 Ways to Raise Funds for Your Start-Up

Got a big idea that you are ready to share with the world? Prepared to launch your start up and make some moolah? However, before you can make some moolah, you need access to capital for investment purposes.

If you belong to the rare yet fortunate group of people who already has enough cash to commence on his commercial journey, then great! However, if you are like the rest of us and need to raise funds, then let us help you out.

No idea where to start or which doors to knock? Don’t worry, your dream is not destroyed. You may have to work at that soul-crushing corporate job a bit longer, but you will manage to get out of it.

There is only one thing you need (besides access to funds of course): the ability to believe in your own competence and capability. Hold yourself up to a higher standard than ever before and strive to make your dreams a reality.

First thing is first, to kickstart your business of the ground, you need cold, hard cash and lots of it. Do your homework first, craft up a business plan, lock down a partner for additional advice and then take it to the next level: meetings with investors.

How do you convince the investor to allocate his hard-earned money to you? What makes your idea special? These are some of the questions you may have to answer when you apply for a business loan.

Types of funding

Broadly speaking, there are two classes of funding you can consider for your start-up.

  • Debt-funding: As the term suggests, this is a loan format where you have to pay the loan service provider back. An additional amount is usually taken on in the form of interest charges that go along with the principal amount. It can refer to the volume of debt you have racked up on your credit card bills or the loan you have chosen to take out from a bank.
  • Equity funding: Raising funds via an equity option means that you are essentially offering a slice of ownership percentage to the investor in question as per the current market value. This is the preferred medium for investors. Of course, you have to demonstrate that you are a valuable investment and worth the money. After all, there is no such thing as a free lunch.

Now the question that arises is: how do you get actual funds for your start-up? Read on to learn what kind of multiple sources you can tap into within your own network.

Business Loans for Small Medium Sized Enterprises

As stated earlier, loans are one alternative funding methodology you can go for. There is a whole world of loan service providers out there – just waiting for you to find the right one.

Traditional financial institutions such as banks have stringent criteria and checks to conduct before approving a business loan. History has been a witness to their reluctance to issue loans to companies that are just starting out in their respective fields. This may be a challenging route to go down. Of course, there are other alternative classes of finance available to you.

You will surely find a to get your money but a severe word of caution: read the fine print thoroughly and never sign anything without reading it. Contemporary finance entities tend to be predatory in nature with the ultimate objective to make maximum profit on their bottom lines. You do not want to be their prey. Check out TopLoanCompanies.com for such listings.

Social Circle: Family and Friends

We do believe in the saying to not mix business with pleasure. However, if the dynamics of your family allow it, then go to them as the first or secondary source of funding. It will be much easier persuading your uncle or your father to give you a loan than it would be to an investor as your relatives and friends will support your dream – not want to help kill it. They will definitely be more willing to help you out.

Bootstrapping

Strap up those boots and take a few pounds notes out from there! That is the concept behind the word “bootstrapping”. You invest in yourself and use your own money to launch your start up business. It could come from your savings, your monthly income, interest loans, credit cards, inherited assets or any other form of income.

Go and obtain a free credit card report card to understand and appraise your fiscal condition. It will help you answer the question of whether you are in the financial position to fund your own idea. The disadvantage, as with most entrepreneurial ventures, is that you could be personally liable and in a lot of debt if your start-up business doesn’t take off. But hey, you are worth the risk! It is an investment in yourself after all!

Remain Employed

Whilst this may not sound encouraging as you are dreaming of working for yourself, flexible hours and being your own boss – you have to be practical. The fact is that perhaps you are earning enough money to pay your bills, support your family and live a good lifestyle.

Our suggestion is to keep that ongoing and not give up your day job so as to have more flexibility in financing options and decisions for your start-up. All good things come to those who wait!

Crowdfunding

Are you a whiz at social media and know how to engage your followers whilst increasing exposure and getting more individuals on board? If yes, then board the crowdfunding train.

You will have to break through the clutter and noise to attract your target market’s attention and explain why you deserve their money instead of other companies competing for the same position.

Trade Equity

Want some copy written on your website? See if you (assume you are a website designer and developer) can barter some copywriting with a potential freelancer in exchange for creating or updating his website. This is the concept behind trade equity funds.

It is not a sustainable kind of funding as you will need cash at some point but is a good way to help you get your business started and operational in its preliminary stages.

Executive Protection Services – Everything You Need To Know

41319068 ml 1024x709 - Executive Protection Services – Everything You Need To Know

Executive protection services is quite the mouthful isn’t it? But these services are very important and could serve many business owners and leaders well, although many don’t even realise this kind of protection is available. You will need to go to an security services company to get this kind of protection but before I talk about the benefits, let’s find out exactly what protection services are?

So, what kind of services does an executive security services company offer? In many ways, you can think of the services they offer as an extension of a bodyguard service. But that’s just the beginning they also offer surveillance, risk assessment, and driving services.

Many people incorrectly believe that executive protection services are only on offer to celebrities and fortune 500 business leaders or they might think the next most common alternative, that only the people that fall into those two categories will be able to afford them.

But executive protection services are open to many people and business owners/ managers can benefit from them greatly. Let’s take a more detailed look at the benefits of the services on offer from an executive security services company in more detail.

The Benefits of Using Executive Protection Services

As you know executive protection services encompass a variety of different individual protection and investigation services. Each comes with its own benefits and uses but remember when it comes to hiring assistance from an executive security services company you can customise the level of service you want.

While each service on offer does have its own benefits you simply might not need them all, with executive protection services you’ll only pay for what you need. So, without further ado let’s take a look at the individual services available.

Executive Protection Services

This will likely be the main service and no matter what executive security services company you go to this service will always be available. But what exactly does executive protection mean? You can think of it as a hybrid between the services of a security guard and a bodyguard.

Executive protection services will give you a team of experienced professionals who will work to ensure you are protected. Like security guards, they will survey the area you are in for threats and like bodyguards, they will protect and support you while you are out and about.

Many businessmen use executive protection services when they are attending speaking events or conferences. They provide protection on a closer level like bodyguards but also offer more flexibility and versatility within their role.

Protective Surveillance Services

Another important part of executive protection services is protective surveillance, this can be used in conjunction with the above service or in place of it. Some businessmen prefer a less intrusive level of protection and therefore opt for surveillance instead, however, surveillance can also be used to provide an extra level of protection.

With this executive protection service, professional security will be a bit more low-profile and use a variety of surveillance techniques to ensure you are safe and secure at all times. One of the main parts of executive protection services is identifying and stopping threats which surveillance can certainly help with.

It also offers a bit more privacy, you will still have a team of experienced security professionals ready to help and assist you, but you won’t have to feel like you’re unapproachable either. Many people can feel a little overwhelmed if their security presence is too strong or overpowering so this service offers a valuable alternative.

Executive Driving Services

We know that today’s business leader will rarely be staying in one place for too long. You’ll no doubt have many engagements that you can’t afford to miss which is why another important aspect of executive protection services is driving services.

This valuable service will ensure you get from point A to point B (and beyond) safely without any risk. Security drivers from an executive security services company won’t just be professional drivers they’ll also be highly trained in security matters as well. This means they’ll be more easily able to identify threats on the road like suspicious vehicles to give just one example.

These three main services form the trinity of any high-quality, professional executive security services company. But they will likely have many additional services as well like crisis planning and special events training to give just a few examples.

Whether you opt to use one particular service or a combination of them any business leader/ owner will be sure to benefit from utilising the services of an executive security services company.

So, now you know what exactly executive protection services are all about how do you go about finding the best provider to meet your needs? Unsurprisingly as you might have already guessed executive protection services are more specialist and require highly-trained, experienced individuals to safely carry them out.

So, when searching for an executive security services company what do you need to look out for and who should you go to? Well, there are a few possibilities but by far the best place to go to for executive protection services is a professional security services company.

Using A Professional Security Services Company

So, why should you use a professional security services company when you need executive security services? Well by utilising a security services company you can be sure anyone you hire is professionally trained and experienced.

A security services company will have very high standards which means anyone they employ will be an experienced professional. You can take the backing of a security services company as a sign that you are hiring a professional which as am I sure you know is incredibly important when it comes to executive security services.

You can also be sure anyone providing executive security services for a security services company will receive regular training and be fully licensed. In short, if you want the best standard of protection then going to a security services company is a sure-fire way of getting it.

Tech Companies That Continue To Innovate In The Portable Printing Industry

digital print - Tech Companies That Continue To Innovate In The Portable Printing Industry

Printers play a vital role in our lives. You can easily print important documents all at the convenience of the office. In the past, most companies used to outsource their printed companies which would waste a lot time that could have been used productively.

Also, printers can be used to print out projects for students which save the time that could have been spent having to line up to get their work printed. With the rise in technology, printers have also evolved. This has led to the emergence of the best portable photo printers which have made printing a lot easier.

If you are planning to go on a business trip, you can carry your portable printer to print all your photos and documents. Let’s take a look at the different companies that are at the forefront of creating these gadgets and the new technologies they have incorporated in them.

  1. Hewlett & Packard ( HP)

This is the world’s leading expert when it comes to making the best portable printers. They have made some of the best inkjet printers and photo printers. There are many HP models that have been used over the years but the most effective printers are;

  • The HP OfficeJet 200 Mobile Printer
  • HP Sprocket Photo Printer

The OfficeJet Mobile Printer is very portable, though, it is slightly heavier than most inkjet printers. It has a Wi-Fi, Wi-Fi Direct and USB connectivity that saves a lot time.

It is also equipped with a rechargeable battery and an input tray with the capacity of fifty sheets which facilitates the printing of many documents at the same time. This makes this one of the best portable printers you could ever buy.

As for the Sprocket Photo Printer, it is tiny in size and can therefore be used to print photos from your smartphone or tablets. It does this by connecting to the device via Bluetooth. However, this is also a major setback because you cannot print larger photos.

  1. Epson

This is one of the main competitors of HP especially because their printers tend to be a lot cheaper. Their best printer yet is the PictureMate PM-400 Personal Photo Lab.

This is one of the printers that can print photos of varying sizes such as the 4-by-6 and 5-by7 inch photos. This feature coupled with the high quality of the photos themselves have made this to be one of the best portable printers in the market.

It can also print from a variety of sources such as from the computer, a memory card, a camera and even a smartphone or tablet. Epson have really outdone themselves with these features which has given them a slight edge in the printer market.

  1. Canon

This lens-making company has delved into the printer-making business and has actually created quite a name for himself. It has made some of the best portable printers, which are also some of the cheapest in the market. Here are two examples of portable printers made by Canon.

  • Pixma iP110 Wireless Mobile Printer
  • Selphy CP1200 Wireless Compact Photo Printer

The Selphy CP1200 is the most moderately priced printer, which is just below ninety dollars making it affordable to everyone. It is also compatible to almost every device, that is, Windows, Mac and Android devices.

However, it is slower when compared to other smaller photo printers and it cannot print photos larger than 4-by-6 inch photos. The Pixma iP110 is an inkjet printer which has an input capacity of about fifty sheets and is lighter than most printers which reduces the bulk when travelling. However, it is a touch slower than other portable printers.

  1. Polaroid

This film and camera manufacturing company has now ventured into making portable printers. Their Zip Photoprinter has really created a buzz in the market. It is the only portable printer that has features that almost fulfill every need a person would have from a printer.

However, the only shortcoming is that the color quality of the printed photos. This feature is one of the most important features a person would check when buying a portable printer.

However, if you have no problem with color and focus more on the clarity of the photos, then this is the best portable printer you will ever find. Another setback is that the printed text is not legible even under the best lighting conditions.

  1. Brother

One last tech company that has gotten involved in the printer-making business is the Brother Company. It has portable printers with the most elegant designs.

One such printer is the P-Touch Cube which along with the company’s Design&Print application, which is very simple to use, facilitates the printing of labels which are efficient for marking items.

This makes this printer best for classrooms and workplaces where a lot of items have to be labelled to make them easy to identify. It is also very cheap as it is just below fifty dollars.

Most people would never consider carrying a printer while traveling. They used to be huge and bulky but now they are portable making them easier to carry.

Whether you need to print invoices, labels or photos while on a business trip, just use one of the best portable printers you can find. The popularity of portable has grown mainly because of the growth of the number of portable devices one can use to create and view documents.

When you decide to buy a portable printer, make sure you buy one from these renowned brands. That does not mean that portable printers from other companies do not live up to expectation. They may even be better that the ones mentioned above. Make sure you choose them wisely.

Whether it’s for your business, family-use or for use when on vacation. Make sure you do not spend all your money to buy a portable printer. There are so many portable printers that are cheap and are actually better than the expensive ones. Buy a portable printer today and see the benefits that come with it.

Giving Back: Is It a Good Idea to Sponsor a Local Event?

Giving Back: Is It a Good Idea to Sponsor a Local Event?

Businesses tend to affect not just the owners and the workers—they also affect the area where they’re in. if there is a successful business in the area, the people in the surrounding area are more invested in improving the area in general.

As a business owner, you will commonly be approached to sponsor a local team or a local event. Now this can mean either two things:

  • A botched opportunity
  • A chance to give back to your community

So before you agree to be a sponsor to anything, you should ask yourself these questions:

What are you sponsoring?

If the ones approaching you are a part of an organization that has been known to better the surrounding town or city, there is no trouble with supporting a local little league or anything that would help the community grow.

If you do not fully understand what you are sponsoring, you should be wary about that. Misinformation can lead to disasters down the road and that is something that you wouldn’t want tied to your reputation.

How does it affect your business?

If the requires for sponsorship is going to affect your day to day operation on a wide scale, you should consider if it is worth the displacement of people and functions. If the effect isn’t all that big and can actually provide a good boost in your marketing or reputation, you should go for it. A great example is Willsha Pools who provide Pool Mastic services This company often sponsors local events in the area which not only gives back to the local community but also increases their exposure to potential local customers.

How does it affect others?

If you are choosing to sponsor a team, an event, or an organization, you must always consider how this will affect other people. Is the event for the betterment of a people? Is it for a particular cause? Is it a good cause? Is it a cause that you believe in personally?

Considering how it affects others and not just your scope of existence is a good way to determine if something is worth sponsoring.

Conclusion

Requests for sponsorships will always happen for businesses that are perceived well. However, this does not mean that you should always jump at the chance to sponsor a person or an event. You must always consider not only what it is in it for your business but what do others gain from it. When you are asked to sponsor something that would be for the benefit of everyone in your local community, there is nothing wrong with that at all.

What sort of events or organizations would you sponsor?

How Can You Make Your Business Seem More Credible?

How Can You Make Your Business Seem More Credible?

In a world where scammers are pretty much everywhere, it would be important to realize how you can make your business be credible. The question is: how do you go about doing that? This is what we wanted to elaborate on today.

Credibility is something that is precious in the business world. When word gets around that you are seemingly fake, you can kiss your chances goodbye. In our own experiences, here are the best ways to make your business seem more credible:

Strong Online Presence

When consumers try to search for you online and find nothing that severely damages your credibility. After all, it costs next to nothing to join social media websites. Having a strong digital presence goes a great way in proving that you are credible.

What you need to do in order to sustain it is to be active in those social media platforms. Your bio should be complete, if you do not have a dedicated website for your business, you should get around to doing that. The digital age is here to stay so you need to roll with the times.

Varied Advertising

Businesses which advertise in places that go beyond the online sphere are deemed to be more credible than those that just focus on completely digital marketing campaigns. There are a lot of different forms of advertising that you can make use of.

You can speak with local TV stations or even local radio stations. You can work with other business owners to have them host a poster or your calling card. Businesses with varied forms of advertising are deemed to be more credible that business that just stick to a single form of advertising. After all, if they aren’t going to spend money and time to get the word out, they must not be all that invested in their venture.

Join Contests

There are always contests that you can join that helps to boost your business’s credibility. You can join in local fairs and have the best booth. If you’re in the food business, you can submit your dishes to specific contests.

If you happen to win or even land as a runner-up, that’s already a big boost in your credibility.

Conclusion

Your business is only as credible as the effort that you put into making it so. You must not rely solely on word of mouth to spread about you. As a business owner, you need to be proactive about how your business will be viewed and the reputation that it is building.

So with that said, how do you plan on making your business more credible in the eyes of the public?

Business Lessons We’ve Picked up from Billionaires

Business Lessons We’ve Picked up from Billionaires

A lot of people aspire to have their own businesses because they’ve seen examples of people who have become crazy successful. In a world where it seems that money is the thing that makes it go round, it would be good to pay attention to what you can learn from successful people.

This is what we wanted to discuss today. We gathered some of the best pieces of lessons from the people that know what they are talking about. Without further ado, here are a few business lessons that we’ve picked up from the more successful people:

Learn From Failure – Bill Gates

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Before Macintosh pretty much took over the world with their Apple products, there was Microsoft. To date, there are still more Microsoft users on the planet than Mac as their interface is deemed to be user-friendly.

The person who headed Microsoft into prominence is Bill Gates. He is not hailed as one of the richest men on this planet. A Harvard drop-out who struck it out on his own had this nugget of wisdom to share: always learn from failure. You can imagine he had a lot of trial and error going on as he struggled to build his business and continued to sustain it.

For anyone who is still in the midst of learning the ropes of their business, always look failure in the face and learn from it.

Have a Clear Vision – Richard Branson

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Virgin Airlines is one of the top airlines in the US before it integrated into Alaska Airlines this year. At the time when the owner was still starting out, no one really believed that he would be able to obtain his goal. This was because there were already premiere airlines which dominated the market.

Richard Branson had this to say: always have clear visions of what you want to achieve. He knew what he had wanted to start and did not compromise on that vision. The result is Virgin Airlines.

Take Care of Your Health – George Soros

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Under Armour is one of the hot brands of the last few years. It is predominantly associated with sportswear and athletes. While there were already other brands like Nike or FIla which dominated the market for sportswear and other sporting accessories, this did not stop George Soros from building UA.

As his brand has taken off and turned into a billion dollar industry, he had this lesson to share: take care of your health. He says that while it is good to know what you want to achieve, that will mean nothing if your health deteriorates. As a business owner, you need to take care of yourself so that you will be able to take care of your business.

Conclusion

There are always lessons that can be picked up from pretty special sources. For many who are still trying to find their way in navigating their business, it would be important to tap into the knowledge of those who have already achieve success.

Which of these pieces of advice would you be likely to heed?

Human Resources: What Makes a Good Manager?

Human Resources: What Makes a Good Manager?

When you, the business owner, cannot be around all the time who handles your employees? It would have to be the manager. As such, it would important to make sure that you have a good one. The manager is the one that should be able to lead the other employees when the business owner has to attend to other things. In larger businesses, the managers are fully in charge since the business owner would realistically not be around for a variety of reasons.

Today, we wanted to shine a bit of light on what would make a good manager.

Dedication

1 - Human Resources: What Makes a Good Manager?

A manager should be reliably dedicated to their job. While we’re not saying that their entire existence should revolve around the job, it should at least the focus of their attention when they are on the clock. They should be able to consider what is lacking to make the processes smoother and take it up with higher management.

A person that is dedicated to their job is better than 10 people who are only half-interested in what they are doing. So it only follows that a manager that is dedicated to the job will only be a boon in the long run.

Personable

2 - Human Resources: What Makes a Good Manager?

A good manager needs to be personable. They are the ones that directly address the employees and this should mean that should be equipped with good listening skills and an approachable attitude. No one wants to deal with a surly manager.

If the manager that you have is deemed to be unapproachable, then you’re setting yourself up for failure. If the employees cannot voice out their concerns through the managers, you’ll be hearing a lot of complaints through HR.

Professionalism

3 - Human Resources: What Makes a Good Manager?

Managers need to be professional. They will be the ones that will have to deal with in-fighting or any discrepancies in the performance of employees or in the back-house issues. While managers must be personable, they must be able to maintain an veneer or separation between being too friendly and being the boss.

They should be able to sufficiently address any issues without making it personal or making it about them. The better good of the business is at stake and this is something that they should always keep in mind.

Conclusion

A lot of the time, people quit not because they are unhappy about the job. People often quit because they are unhappy with their boss or manager. If you are planning on pursuing other ventures and not just your present one, it would be in your best interest to make sure that the managers that you choose to keep are good ones.

In your esteem, what makes a good manager?