How to Keep Your Employees Motivated Besides Cash

How to Keep Your Employees Motivated Besides Cash

20170420185515 GettyImages 673635353 - How to Keep Your Employees Motivated Besides Cash

Congratulations! You have understood the sheer worth of keeping your employees motivated in ways that does not involve cash incentives or financial bonuses. Clearly, you have comprehended the most important lesson the universe has to offer: money does not keep your workers engaged.

So, now you must be wondering what is the secret to keeping your staff motivated? Well my friend, the good news is that we are here to help you.

Here is what you must keep in mind: it is not one or two tricks – maintaining employee engagement is a complex phenomenon that is implemented through a series of intrinsic motivators.

Wait a minute, what are these intrinsic motivators? They are simple really. Just praise them for their hard work, offer feedback in a constructive manner or provide flexible work timings.

The awesome part is that you don’t need to spend much on your efforts in this context. Ready to get started?

  1. Be a supportive leader?

Having a great leader as a manager or as a work mentor can make a huge difference in the amount of work an employee is willing to put in. If you truly a supportive leader, you will work closely with your team and be approachable as well as empathetic.

Whenever an employee under your jurisdiction has a problem or a concern, knowing that he can come to you will comfort him and give him confidence. Make sure you let your team know that you are quite invested in their professional growth and grooming.

You will hold yourself as a role model and live by example by demonstrating your own high standards of work ethics, productivity and integrity.

  1. Empower your teammates

Do you remember the days when you were early in your career and working your way up the corporate ladder? What did you crave the most? Let us guess. You desired your individuality to be valued the most. You wanted your name known and to not just be a faceless cog in the corporate machine.

Then, you know how it feels and make sure you get to know your employees. Give them responsibility and ownership of projects, launches and tasks. Involve them in large decision making that will exert a direct impact on them.

Create a stimulating environment by encouraging them to personalise their working desks. Tell them to put up pictures of their partners, kids, dogs and to decorate their desks the way they like. Working in an environment where they will feel comfortable, familiar and strong will keep them engaged.

  1. Maintain a positive working atmosphere

Hey, we spend most of our time at work. It’s just how it is. Got to make a living, right? Hence, as a business owner or manager, try to make sure that your employees are as happy as possible in their working environment. This includes using proper cleaning companies such as commerical cleaning services Glasgow.

You can also put them at ease whilst maintaining an efficient working business culture.  Be a listener more than a talker. Let your employees share information and knowledge. Having a friendly, team-driven organisational culture will promote cross-functional cooperation.

Nobody should feel scared to ask a question. If someone doesn’t know something, he or she should feel confident enough to ask either their colleagues or you.

  1. Get the team going

Speaking of teamwork, whether a person is part of a football team, an army or your company, nothing beats feeling part of the bigger picture, i.e, a proper team. With effective teamwork, your staff workers will learn to trust each other more and to explore ways on how to achieve the company goal together.

They will not think only of themselves but about each other as well as the company. Remember, happy employees are the most productive and loyal employees.

Try to foster a community spirit so everyone feels truly connected to each other. Go ahead and arrange after work drinks, dinners, bowling activities, sports etc.

Encourage them to go out and have lunch together. It beats sitting at their desks and working through lunch as that is not really productive either. We are sure that you agree that your employees are humans and need a bit of a rest so to rejuvenate during the day.

  1. Give merit awards

In today’s day and age, companies are doing more and more to keep their teams engaged as they realise the importance of non-monetary incentives. Offer some perks in the office.

Why not go beyond free coffee and have snacks, drinks and a rich variety of tea? It really will not create a big dent in your wallet. Remember, you want your employees to work smarter, not longer.

If someone achieves something and stands out, reward them with a bonus in some format. Either give them some extra time off or keep drinks in their name. Buy him a free massage. There are a lot of things you can provide as a reward without spending too much money.

  1. Be innovative

Break the rut of daily routine and spice things up once in a while. Have a bring your dog day to work. Go for a dog walk together during lunch break.

Encourage employees to think of new ways on doing general things. Schedule short breaks so people from different teams and different departments will interact with each other and get to know each other.

  1. Give back to society as a team

What brings a group of people closer together than by spending time cleaning the beach closest to your office? Pick a project that involves giving back to society and think of how you can achieve it. Maybe there is a common cause that you all feel passionately about.

If it’s cancer research, pick a charity and organise a fundraiser for it. Brainstorm together, plan the event and you will see how everyone will have a new team dynamic by the end of this venture.

  1. Offer training

Sit down with your employees, get to know them and ask them what kind of skills they’re seeking to develop. Invest in them by sending them to training courses, workshops and seminars.

The good thing is that there are countless resources available on the internet that you can tap into. Let them spend 30 minutes a day enhancing their knowledge.

Best Foot Forward: Why Your Social Media Needs a Good Manager

Best Foot Forward: Why Your Social Media Needs a Good Manager

Social Media can work for you and against you. One bad reply can go viral in ways that can do all sorts of damage to your business. This is why it is important to have a good social media manager.

What is a Social Media Manager?

Social Media Mangers are the people who have a rather intimate understanding of how the various social media platforms work. They are able to create posts that generate positive buzz for your business. They are they ones on the frontlines of the digital engagement sphere.

They are they ones that protect your business from having a bad reputation online—at least they do, if they’re good at their job.

Why Do You Need a Good One?

Here are few good reasons why you need a good social media manager:

Steady Growth

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Good Social Media Managers are usually well versed in SEO and are able to utilize the algorithm of search engines like Google to make sure that you have consistent engagement and traffic. There is nothing worse that a stagnating social media presence.

Fresh Content

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Good Social Media managers are responsible for timely content that consumers will be able to respond to. They will know to veer away from truly controversial topics stick to topics that will boost your brand’s positive reputation.

Helps Your Business Care for its Customers

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A good social media manager will know that responses are critical. Your social media page will be hit with hundreds of questions a day. While there might be a bit of delay in the response, when that response does happen, the tone, message, and the quality of the response will determine if you win over a customer or lose them forever.

Attract New Clients

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A good social media manager will not just focus of caring for the customers that you already have. They will also strategically target the market that you haven’t hit yet. Social media managers should make sure that your page has information that can help turn a potential client into an actual one.


Social Media has trends that change almost daily. A good social media manger can help you navigate those speedily changing waters and keep your business relevant and in the know. You can take good examples from the witty banter for Burger King and McDonalds. You can also use the examples from Coke versus Pepsi. It is the social media hits that keep them in the forefront of people’s consciousness.

In your esteem, why do you think you need a social media manager?

7 Ways to Develop a Brand for Your Small Business

small business branding mistakes - 7 Ways to Develop a Brand for Your Small Business

Branding is a lot more than just your visual identity, logo design or slogan. It is the emotional connection your target market feels when he thinks of your product brand. It is the sentiments provoked when he considers whether or not to purchase your brand.

You see, in today’s day and age, we are bombarded with marketing messages, sales promotions and countless product and service options across diverse industry verticals. How does each brand manager break through this communication clutter and convince us to go for his particular brand instead?

What makes his product stand out? The answer is simple. You brand your business or your product and build a relationship with your prospective customer segment. This way you are ensuring continuity of your business as you build and develop brand loyalty along with the possibility to secure future repeated sales.

A lot of small business owners are now beginning to understand the true power of branding and how to harness it to maximise their bottom lines. Ultimately, branding is the manner in which you choose to define your company, your values, you company persona, your culture and entails everything and anything to do with the business. It is the summation of experiences that your current and prospective customer has when he interacts with your brand.

So, given you are a small business and you’re just starting out, how do you build a brand for your small business? Sounds like a monumentally challenging task, doesn’t it? Especially when you consider that loosening those purse strings just may not be an option and your marketing investment is minimal.

That is what we are here for. Shall we get started?

  1. Be Distinctive

Think about your brand story. Do a little bit of soul searching and have a think of what kind of associations do you wish your ideal customer to have when he thinks or buys your particular brand? Is there anything that you do that your industrial counterparts do not do and cannot offer? Heard of Apple and the Iphone?

It is not possible that you haven’t! If you have not, then with all due respect, where have you been the last ten or so years? Okay, coming back to the point 😊 Apple is one of the most powerful brands in the world and was created in the year 1997 after the launch of its iconic “Think Different” marketing campaign. In the modern world, Apple positions itself as being an innovative, user friendly market leader that launches the best mobile gadgets technology has to offer.

  1. Reach out and grow your community

Did you know that some of the world’s top known brands such as Amazon, Skype, Google, Facebook,  and Virgin choose to not allocate their precious marketing dollars for advertising purpose? Instead, their priority is to focus on enhancing and strengthening their brand bond with their communities. It is simple.

They understand that human beings thrive on social connections and tend to purchase on the basis of trust. If these communities trust these brands, so will other people related to them. As a small business owner, you have a unique opportunity to build a personal community from scratch and really get to know your target market.

Just log on to any social media site such as Facebook or Twitter to get the ball rolling. We recommend that you choose one or two of these social media platforms and concentrate on enhancing your social media footprint there. Remember, you are only human and cannot be present everywhere at the same time. Hey, we got you!

  1. Release awesome products or services

Okay, here’s the catch: if you have a low-quality product but an amazing marketing campaign, sure you will draw people out to buy your product and give it a try. However, if they do not have a strong, positive experience with it, they will not bother venturing out to purchase it again. Remember, fool me once, but do not fool me twice.

What tends to happen is that when large companies become successful, they stop focusing their efforts and energy on maintaining product quality. With time, their sales will drop because their customer groups realise that there are better, higher quality alternatives available in the market and they tend to switch over then. Now, we do not want that to happen to you. Therefore, it is of eminent importance that you maintain the consistency of your product quality.

  1. Get a strong name and logo

Hey, if you have a catchy brand name that is closely linked to the nature of your actual product, you might just achieve top of the mind recall in your industry. Remember that recognition begins with the name you choose for your company. It is going to go on your business cards, packaging, company plaques, office branding, social networks, all possible promotional communication and such. Choose the right logo also because that is how people will eventually come to recognise your brand, even if they don’t necessarily recognise your brand name. After all, a picture is worth a thousand words.

  1. Set your tone

Your brand voice is going to influence your positioning and mind placement in the world. See how you want to deliver the brand message and in what style of voice. Make it part of your organisational culture, live by those values and train your employees to do the same.

  1. Maintain your brand promise

Customers who are happy and satisfied with your brand are going to be the best walking, talking advertisements for you. They will serve as brand ambassadors and an indirect sales force as they praise, appreciate and generally talk up your brand in their social circle of family and friends.

  1. Empower your clients

You are no longer in control of your brand’s story or reputation. With the advent of social media, customers have all the power and you, as a smart brand manager, can help shape the right opinion by giving them transparency and any access to all information requested as well as supporting them in their ventures.

Making Tech Work: Why You Should Utilize the Power of the Net

Making Tech Work: Why You Should Utilize the Power of the Net

Since the launch of the internet in the late 1980s, it was clear that it ushered in a whole new era. In the world of business, it would be highly prudent for business owners to utilize the power of the net. A common mistake when people say ‘internet’ is that they equate it to social media. The internet isn’t compartmentalized into social media. It is wider than that.

Here are a few reasons why you should utilize the power of the net for your business:

Faster Communication

The internet has connected people in ways that were not completely possible before. The programs like Skype now enable people to have face to face conversations while being miles apart. Instant messaging through an intranet now provides the security of immediate responses without having to wait hours on end.

Private messaging tells you when your messages have been read so you will know if you are being ignored or simply need to send another message to follow up. The net has made this possible.

Remote Workers

When your product is digital like writing, you no longer have to hire locally. The power of the internet has made it possible to hire people from different countries. Remote workers are now being hailed as the preferred sort of employees.

They work well, don’t cost much, and you do not need to provide an office for them.

Lessening Overhead Costs

The internet has made it completely possible to run a business from the comfort of your home. Amazon started in some guy’s garage! The internet now enables owners to lower their overhead costs by allowing them the option to simply run the business from wherever they are.

Gone are the days where a brick and mortar location was necessary to establish credibility. In today’s market, a good website and consistent performance is enough to run a business.

Better Marketing Campaigns

The internet has been responsible for the massive changes in the world of marketing. First it was the run of email listings and now there are social media campaigns that can be seen from different parts of the globe.

The power of the net can help your business reach people that you would not dream of reaching if you had just gone with a localized marketing campaign. You can be piquing the interest of a market beyond your shores and not even realize it.


The power of the net isn’t going away any time soon. If you aren’t already using the net for your business, you really should be utilizing it. Gone are the days where you can rely on word of mouth or recommendations by clients. A lot of mom and pop businesses are being buried simply because they have not made the transition into the digital age.

How have you utilize the power of the net for your business?

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5 Ways How Big Data is Transforming the Gambling World

5 Ways How Big Data is Transforming the Gambling World

big data - 5 Ways How Big Data is Transforming the Gambling World

In the year 1994, the world witnessed the arrival of the first digital gambling website in the form of microgaming. Since then, the online gambling sector has made significant leaps and bounds towards pure digitalization and gained millions of global customers along the way.

As it is the most popular form of gambling in today’s society, virtual gaming entities require the assistance of big data instruments to precisely predict the possible outcomes of diverse kinds of players and how to enrich their gaming experiences through customisation.

The largest gaming corporations are already ahead a step ahead and have recruited the services of big data technicians and engineers. It is also imperative that you comprehend how big data is changing the operational dynamics of the online gaming sector and if that’s what you wish to learn, then congratulations as you are in the right place!

  1. Strengthen Game Strategies

Poker is a worldwide favourite with digital gamblers and has only gained momentum since the inception of virtual gambling as it has evolved to be much more than a straightforward card game.

Poker players who have beaten the odds have obtained fame and are featured in media channels during large poker competitions. You will be surprised to know that the degree of competition is growing every single day in this field. Thinking of giving it a whirl?

The most effective way to grow your online poker traffic is to put the chances of winning in their favour. How, you ask? Provide as much information as you can in order to assist them in defining a strong gaming strategy.

Wizard Slots who are a pioneer in the online slots industry, was one of the first gambling companies to comprehend the advantages of big data analysis. It allows its users to monitor players’ numbers, utilise them within their own games and also evaluates all primary poker competitions that are held across the globe.

  1. Optimise Fantasy Game Functionality

Sure, you may not consider fantasy sports as part of the gambling sphere. But were you aware that these games have been developed and designed on rules similar to normal online gaming? No worries if you answered no, as at least you know now! Better late than never, we always say! This entire category is supported by big data.

The performance of every individual fantasy group is reliant on their players’ numbers in real life. A string of complex, sophisticated algorithms are deployed to examine and study volumes of real life sports statistics to understand which blend of players will perform better in real life tournaments.

You can take part from the comfort of your own home and do not have to venture to Las Vegas or other gambling capitals of the world. There are hundreds of gambling websites operating offshore and providing such services.

The launch of online gambling made it a lot more competitive. Big data has been able to become a successful part of the international gambling world through virtual casinos. After all, gambling is all about numbers and luck- big data makes it more effectual and fun for both the company running it and its customers.

  1. Set Realistic Standards

Can you guess who was the first one to apply big data principles in their functioning procedures? Yes, that’s right- bookmakers! The utilisation of big data lets them ascertain what the winning and point trends would be, analyse preceding games, and appoint more realistic chances.

Talented undertook a survey and found out that more than 72% of bookmaking consumers in the United Kingdom don’t believe that they are provided with personalised services.  Another 67% of respondents quoted that they will be loyal to that gambling company that provides a customised experience. The bookmaking process can be personalised by launching customised products and offers in real time with targeted push notifications and messages.

  1. Forecast Results for Players

There are other players who have tapped into the potential of big data in the online sports betting realm. Players, the bread and butter, of the gambling industry, have understood that big data can increase their chances of winning more dough as it helps forecast outcomes.

Similar to the way large gaming corporations apply big data principles to analyse different player profiles and the strategies of the rival team, gamers attempt to compare and contrast the data sets of two teams and evaluate the game’s results to win more cash. There are always favourites and underdogs in gaming scenarios, hence big data is competent enough to predict the winner in 90% of its cases.

Guess who proved it? Who else, but the brilliant big data engineers at Google? How did they do it? They used Google Cloud DataFlow to import data and Google BigQuery to examine it. Armed with these tools, the engineers were able to estimate the 14 out of 16 matches in the 2014 World Cup held in Brazil. Psst, Microsoft was even more successful as it predicted 15 out of 16 matches, just saying!

  1. Makes Casino Marketing Stronger

All innovations and headways made in the world of gambling were used to offer better experiences to customers through tailored offers. World history has been a constant witness to this phenomenon as online gambling players find entities that invest in this a lot more appealing to engage with. Big data helps to improve marketing results.

Of course, it is evident that gambling companies obtain an infinite volume of customer data. Through the sophisticated usage of cookies, online casinos can learn what games their profilers’ favour, what their favorite food is and what sort of patterns they apply during their gaming times.

Such data is a goldmine for digital marketers and facilitates the creation and implementation of accurate, targeted marketing campaigns. Heard of Caesars Entertainment? It is one such entity that uses big data to improve player loyalty. They have created a program that studies each step of their hotel.

They bestow free gifts to their consumers if they have had a bad day online. Great way to bring them back, isn’t it? We certainly think so!

Being the Boss: Common Issues in the Work Environment

Being the Boss: Common Issues in the Work Environment

When you have a business, you effectively create a working environment. It may not fall under the traditional sense of an office environment but this doesn’t mean that it is safe from the common issues that persist in a work environment.

Issues like:


Where there are people, there will always be those with bad attitudes. Bullies aren’t restricted to the employees. There are managers and people in administration that are known to show bullying tendencies.

You should pay attention to any reports of bullying and should not tolerate it. Of course, this means that you should just pass judgment without doing due diligence. You have to investigate if there is a basis for the complaint. If there is, you need to send a message that bullying is never tolerated in your business. If you do tolerate it, you can expect a high attrition level in your business.

Lack of Communication

Businesses have different departments in order make it run smoothly. As these people may not have the same schedules or have different tasks, it is not uncommon to have a lack of communication between departments.

As a boss, you need to preempt this sort of issue by establishing clear routes of communication between the departments and between them and yourself.

Lack of Training

A common problem that exists in a lot of businesses is the sheer lack of training they have for their employees. Startups are notorious for this issue. As they run something small, they tend to hire people who have relevant or adjacent experience and expect them to know what to do.

If you have a business, it would be very important that you provide adequate training for your people. Not only will you save yourself a lot of money down the road but better people working for you means that you will have less problems.

Lack of Accountability

When employees get blamed for something that someone else did (especially a manager), you can expect that to fester and rot and led into a toxic situation. One common issue is having workers who get away with doing stupid things or things that go against the code of the business but seemingly get to repercussions.

If there is a severe lack of accountability in your business, you can expect people to practically cheat you out of your livelihood.


As the boss, you need to be able to face the fact that these issues to exist and that they will be something that you need to deal with. If you are planning of running a successful business, it would be great for you to establish processes that help you navigate through common work place problems.

In your own business, what common issues have you run into?

Business Advantages of Windows 10

Business Advantages of Windows 10

When running a business, there can be a lot of expense to contend with. There can also be a require for a strong infrastructure when it comes to how a business operates. Although some companies will need access to a bespoke operating system, many businesses find that the use of Windows 10 is very beneficial, especially as you learn more about the features it offers.

It stands to reason that no two businesses are the same, so the way in which Windows 10 is used will vary depending on the nature of the business. Regardless of the type of business you operate, you’d be hard-pushed not to find any benefit when it comes to Windows 10.

Windows 10 is Easy-to-Use

This may not seem like an overwhelming benefit on the surface, but how many times have you had to invest a great amount of time in learning how an operating system works? Although there are some learning curves in relation to Windows 10, many find that they’re able to navigate their way around the operating system with ease within minutes.

This means less time is spent learning how Windows 10 works and having to search sites such as , so more time is invested in the productivity of the business.

Excellent Search Function

Those how have used past iterations of Windows may have found the search functions to be somewhat lacklustre. Fortunately, there search functionality in Windows 10 is much improved. This means that regardless of whether you’re searching for a document or looking to search for information in your browsing history, more often than not, the search function will show results within seconds.

Create Virtual Desktops

Nowadays, business often offer many different services, so the work being undertaken can vary, depending on which aspect of the business is being worked on. Contending with all this work on one desktop can be problematic, but Windows 10 allows users to create additional workspace by using a separate Desktop.

This allows businesses to organise their workload, meaning less confusion and more productivity,

Not Restricted to the Office

Although it could be argued that there has always been a way of working away from the office, the tools on offer from Windows 10 certainly make it less of a chore in the modern age. Windows 10 not only makes for an excellent operating system, but it also makes use of cloud technology meaning that even if you’re not in the office, you can stay up to date when it coms to the viewing and editing of documents.

What’s more, the information can be viewed on many devices, so regardless of whether you’re using an iPhone or an Android tablet, viewing your files won’t be an issue.

Stay Up-To-Date with Little Effort

Those who used the past incarnations of the Windows operating system probably noticed that Windows XP provided to be popular for some time. However, as soon as the system updates were stopped, it was important for businesses to update their system, otherwise they would run the risk of a security breach.

Windows 10 offers the security protocols you would expect, but it allows a business to choose how these updates are installed.

Businesses can opt to have their systems updates on a regular basis, or lockdown their systems and only install vital security updates. This means that there is less interruption to the business, while still maintaining a high level of security.

Create a Bespoke Platform

Although all versions of Windows 10 will be the same when it’s first installed, it really does allow business to create a completely bespoke workspace via the use of apps.

Rather than the programs being installed in various locations on your device, apps can all be located easily and opened with a simple click.

The Microsoft store offers hundreds of apps that can help with many business endeavours, regardless of whether you need to stay on top of social media, or maintain your business expenses,

Multitasking is Made Easier

Although some business may have access to other displays, those in their starting phase may only have one device to hand. This can often mean that business owners are soon having to switch between different windows.

Fortunately, this is not the case with Windows 10, as it allows you to snap different windows into all four corners of the screen. Although the displays will be reduced in size, it allows for a more organised workspace.

Alerts and Notifications

Concentrating on different areas of the business can sometimes mean we overlook over things. Windows 10 offers a series of alerts and notifications, which can include incoming Skype calls, new emails and social network alerts.

As a business can adapt Windows 10 to meet its requirement, it also means that the alerts and notifications are never intrusive.

Comes with a Virtual Assistant

Have you ever had your hands full, only to find you need to make a note of the appointment, or carry out a quick web search? Fortunately, Windows 10 aids in the guise of Cortona, Microsoft’s virtual assistant.

Simply tell Cortona what you need to do, and it will ensure that it carries out the task effortlessly.

There’s no denying that all forms of Windows have brought something to the table when it comes to benefits for business users, but Windows 10 has introduced a wealth of new features that makes the running of any business more streamlined.

10 tips to the top of your career

10 tips to the top of your career

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1.Enjoy it – or why are you bothering?

Enjoy what you do – you don’t have to love your job right away, it’s merely a stepping-stone to where you’re heading after all, but find something about it that you enjoy and work at that every day.

Staying positive will keep you working harder for longer, and being positive is a psychological must. Your subconscious will try and talk you out of so many parts of what you have to achieve. It wants to do this in order to protect you from the fear of failure. So work positive – if you look the part, and feel the part, then you’ll play the part and become the part. You will convince your subconscious brain that this is the real you and in time it will believe that it’s real too.

If you’re not enjoying your job or its challenges then turning up to a job you hate will kill any chance of progression. It’s important to focus on the big goals and how you’re going to achieve them; but the smaller day-to-day battles are important learning opportunities so use them as such and tick each of them off as you climb the ladder.

2. Plan

Consider your career and appraise yourself and your path regularly. Are you winning? Do you still want the same end goals? Is it as important to you as it always was? Use this information to revaluate and decide whether to stick with your chosen path, amend it, or pick a new one better suited to your redefined needs.

Remember what it is that you’re trying to improve in life by climbing the career ladder. The top job isn’t always the end goal; it’s what it adds to your life. It’s only one part of becoming the complete person you strive to be.

Checking your facts are airtight and getting feedback will make you look like a team player and someone interested in details. Accept criticism graciously and turn it into an opportunity to show everyone around you that you’re the person who can always turn negatives into result attaining positives.

It also makes great sense to research how others in your field already rose to the top. Learn from their accomplishments and their mistakes. There’s a true advantage to following a path someone has already taken. It will show you the pitfalls are and how you can avoid them.

3. Continually educate yourself

If you can, utilise a mentor. Always be on the lookout to learn from others. Anyone higher up the ladder will have learnt so much more about the system you’re operating in and will have a greater understanding already. Use them to learn from and to speed up your progress. Listen to their recommendations and show them you’ve acted upon them; you’ll earn respect by doing so and admiration for your new skillsets such as Driver CPC Periodic Training in Scotland.

Alternatively, it can help to offer mentoring too. Sharing skillsets opens doors to different opinions and alternate methods. You’ll learn a lot about working with people, building relationships, how to get the most from others by forging healthy relationships as opposed to running a dictatorship. Your network will grow by being everyone’s go to or friendly face in business – it’s people who open doors after all.

Take time to learn about your market, its audience, your customers and more. Don’t get blindsided by the love you hold for your concept or product but on how you’re going to turn it into a profitable business – concentrate on profit; how the money will come in, where from, and how to maximise profit.

Always keep a watchful eye on new technologies or systems that can save you time and money. We live in a world where technology is king. From cash flow and finance to productivity and project management. Strive to find more efficient ways to perform existing tasks and you can spend the time you’ve saved developing other important areas (or on the golf course!).

Keep an evolving list of goals for your career or business. If you always do the same thing you’ll always get the same results. Educate yourself. Look for new methods, new products, new ways of moving forward in everything you do and you’ll open new doors to new results, greater achievements and further successes. Learn about yourself as much as your industry or marketplace. The more you can achieve, the greater your skills and understanding, the easier your path will be.

4. Don’t be afraid to leave your comfort zone

Say yes as much as you can. Saying yes will open new doors that you can always close at a later date if you choose to. Yes is a magical word. Keep using it.

It’s not always going to be easy, in fact, rarely so, so use the failures and fall-outs as a chance to prove yourself and gain a better reputation in spite of them. A lot of career opportunities come about by people who are smart enough to clear up someone else’s messes.

Be heard, be brave, and be your best self. Don’t hide from being noticed however low in confidence you feel, but make sure if you’re going to interject or add to a situation then make sure it’s thought through, concise and relevant. Doing this face-to-face is worth way more than adding thoughts via email, in a group discussion online or in a network or project management app. Face to face is the best way to stand out and be noticed. It’s how we make relationships that will help you climb your ladder.

5. Stay positive

Even if your confidence isn’t as high as you’d like, be persistent and enthusiastic. You can learn new talents in time and you’ll get there faster by working hard. Your drive is a must – new skills can come in time. It will be your tenacity that gets you there in the shortest amount of time. Never give up.

6. Believe

Affirmations, mantras, mindfulness, meditation and more are all psychological tools are that are available to boost self-belief and are all proven to help. Pick the ones you feel will work for you but make sure you give them a proper chance to work. It takes time to establish new healthy brain patterns in order to overcome the old negative traits your subconscious once structured your life by.

Remember – fake it until you make it. Your body language and how you present yourself is the version of you everyone else sees. What’s happening under the surface is your business alone. Walk tall. Talk confidently. Be the noise you want to make. And learn to hear no without it killing your enthusiasm or your passion.

7. Network

Find ways to continually build bridges – network with people everywhere. See everyone you meet as a new opportunity to learn and to show them how great your assistance will be to them. Make sure they remember you and when the time comes for the pay-off you’ll be on the list of people they call.

8. Prioritise

Time management is key. You can often get side-tracked by the wrong tasks. Don’t waste valuable time on something that isn’t as important as the big things on your list just because they’re easier. Consider your goals. Manage your projects by evaluation of task relating to productivity and results. Prioritise always.

Working smarter is so much more effective than working harder. Take a step away from what you’re doing to consider the best way to accomplish it instead of just diving in headfirst and doing it the same way you always did it before.

9. Play to your strengths

Whatever you’re great at, use it. By doing what you’re best at you will soon become an expert in front of everyone else.

You can use your weaknesses to highlight different strengths too. By outsourcing tasks to those who will do a better job of them will leave you to get on with what you do best. People management and project management are two skillsets that are really important to productivity; so if you can, then do, and if you can’t, find someone who does, and let them perform the task and make it shine for you.

10. Make it happen

Always do what you say you’re going to do – from the smallest of actions to the greatest goals.

There will be times of course when this is impossible. In those situations make sure to communicate clearly and in good time to see if you can move the goalposts before an inevitable failure. Creating a fresh plan from a problem situation makes you a problem solver instead of a failure. Give everything you take on a chance to be a winning situation.

Just don’t be the person who gets judged for never living up to their word. Your word is your reputation; so make sure you always make it count.

Knowledge in Loss: Why Do Most Startups Fail?

Knowledge in Loss: Why Do Most Startups Fail?

In the recent years, there have been a lot of small businesses or startups that have been launched. While things looked okay, as a few months went by, they had no choice to pack up and close down. Why is that?

There are a variety of reasons why most startups fail. In our experience, here are some of the most common reasons why:

No Existing Market

In order for a business to survive and obtain profit, they need to have a market that is willing to patronize their services or products. A lot of the time people who want to start their business have an idea that they think is a good idea but do not realize that they need to have a consistent market need for their product.

As a result, after the initial novelty of their startup, they find themselves struggling to pull in customers.

Bad Fiscal Management

Money always matters in the world of business. It takes a lot of money to start a business and takes even more to keep it around. In order to maintain operations, there needs to be a suitable influx of finances AND proper disbursement of funds.

If the one handling the funds isn’t directing the money to where it should be going, the rest of the business will be going belly up sooner rather than later.

Working With the Wrong People

A common issue that most people have with their startups is finding the right people and actually keeping the wrong sort of people around because of some misplaced sense of companionship. When it comes to a business, you should not let your sentimentality override your judgment.

While it is not good to be so cavalier about hiring and dismissing people, you need to look at the bigger picture. Those with failed startups only considered the day to day engagements with their people to see what larger effects were happening because of these people who were the wrong fit for the business.


If you are a startup yourself, you need to be well aware of the pitfalls that may have succumbed to. This will help you navigate through the rough waters and wean out the things that you don’t need. If your business is going to make it, you need to be able to understand how you can rise above the rest of the pack.

In your area, why do most of the startups fail there?

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Top Tips for Organising Your First Business Event

Top Tips for Organising Your First Business Event

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Whether you have been trading for some time or are just starting out as a small fish in a very big pond, there’s plenty of reasons as to why hosting an event may be the key to your future success.  Business events are a great way to not only network with people in your industry and to make important connections, but are also critical in helping you gauge public opinion on your brand and/or product line.  But the crucial question is – where do you start when it comes to hosting that perfect first event?  What are some of the important points to consider when it comes to creating that all-important first impression on such a broad scale?  Here are a few things you should bear in mind before you get started.

Stock Up on Promotional Items

A well-organised and positive event experience will likely live on in fond memory for many people – but an effective way to really make those memories last, and to ensure that your brand and products sustain the maximum recall factor, is to share a few promotional gifts with your guests.  Stationery such as notepads, calendars, pens and the like may not seem too exciting – but they’re a great way to mark your event, and whether you give them out at the start or at the finish, if you brand items that are likely to be used by your recipients on a regular basis, they’ll remember you and your event each and every time they do so.

Simplify Your Introductions

Getting to know people is what good networking and business events should be all about – and you can make it a whole lot easier with clear, effective photo ID cards and lanyards that tell your guests exactly who you are, what you do and who you work for. Digital ID have a great range of options available when it comes to professional ID card printing and making sure that your personnel is readily badged and set to meet your public is absolutely crucial.

Pick the Right Venue

This is inarguably one of the first steps you should be taking when setting up an event of any kind – think about your event surroundings carefully.  You’re likely to want to create an intimate setting if it’s your first event – perhaps nothing too grandiose nor too empty – but you don’t want people to be short on elbow room, either!  Consider the type of venue that fits your brand the best – and the people you’re set to host – and do always consider parking availability, as this will make or break whether or not some guests will be able to attend at all.

Budget Carefully

Once again, this perhaps goes without saying, but if it’s your first event, and it’s virgin territory, you should be extra careful with overhead costs.  Consider exactly what you need from your event – do you need to dress your venue?  Are you hiring any entertainment for the evening?  How much will catering and bar rental cost?  Before you make any phone calls – unless it is to obtain quotes ahead of time – you should have a clear and concise budget mapped out and ready to go.

Go All-Out

You may be tempted to follow one or two event ‘templates’ if it’s your first time hosting, but the bottom line is that your guests and potential clients are going to recall your event and products less if you put on a show that’s like every other.  Don’t make it all about jargon and facts and figures.  Keep things light-hearted – offer attendees a change of pace, a lighter feel to business events that may surprise them – of course, you should always keep a certain level of formality, but the message remains the same – go a little left-field without losing your message or ethos and you’ll impact very positively upon the people you’ve invited.

Ask for Feedback

Yes – even if you’re worried that your event didn’t go exactly as you’d hoped, it’s essential that you approach your guests after everything has come to pass.  Not only will this give you an opportunity to pick up some pointers for your next function, it’ll also help you understand what worked brilliantly – all feedback is good feedback, generally, and it’s essential for growth.  Email your attendees after the function with a short questionnaire or give them the opportunity to share their thoughts – you can then use general consensus to shape all future functions you might hold.