Making Tech Work: Why You Should Utilize the Power of the Net

Making Tech Work: Why You Should Utilize the Power of the Net

Since the launch of the internet in the late 1980s, it was clear that it ushered in a whole new era. In the world of business, it would be highly prudent for business owners to utilize the power of the net. A common mistake when people say ‘internet’ is that they equate it to social media. The internet isn’t compartmentalized into social media. It is wider than that.

Here are a few reasons why you should utilize the power of the net for your business:

Faster Communication

The internet has connected people in ways that were not completely possible before. The programs like Skype now enable people to have face to face conversations while being miles apart. Instant messaging through an intranet now provides the security of immediate responses without having to wait hours on end.

Private messaging tells you when your messages have been read so you will know if you are being ignored or simply need to send another message to follow up. The net has made this possible.

Remote Workers

When your product is digital like writing, you no longer have to hire locally. The power of the internet has made it possible to hire people from different countries. Remote workers are now being hailed as the preferred sort of employees.

They work well, don’t cost much, and you do not need to provide an office for them.

Lessening Overhead Costs

The internet has made it completely possible to run a business from the comfort of your home. Amazon started in some guy’s garage! The internet now enables owners to lower their overhead costs by allowing them the option to simply run the business from wherever they are.

Gone are the days where a brick and mortar location was necessary to establish credibility. In today’s market, a good website and consistent performance is enough to run a business.

Better Marketing Campaigns

The internet has been responsible for the massive changes in the world of marketing. First it was the run of email listings and now there are social media campaigns that can be seen from different parts of the globe.

The power of the net can help your business reach people that you would not dream of reaching if you had just gone with a localized marketing campaign. You can be piquing the interest of a market beyond your shores and not even realize it.


The power of the net isn’t going away any time soon. If you aren’t already using the net for your business, you really should be utilizing it. Gone are the days where you can rely on word of mouth or recommendations by clients. A lot of mom and pop businesses are being buried simply because they have not made the transition into the digital age.

How have you utilize the power of the net for your business?

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5 Ways How Big Data is Transforming the Gambling World

5 Ways How Big Data is Transforming the Gambling World

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In the year 1994, the world witnessed the arrival of the first digital gambling website in the form of microgaming. Since then, the online gambling sector has made significant leaps and bounds towards pure digitalization and gained millions of global customers along the way.

As it is the most popular form of gambling in today’s society, virtual gaming entities require the assistance of big data instruments to precisely predict the possible outcomes of diverse kinds of players and how to enrich their gaming experiences through customisation.

The largest gaming corporations are already ahead a step ahead and have recruited the services of big data technicians and engineers. It is also imperative that you comprehend how big data is changing the operational dynamics of the online gaming sector and if that’s what you wish to learn, then congratulations as you are in the right place!

  1. Strengthen Game Strategies

Poker is a worldwide favourite with digital gamblers and has only gained momentum since the inception of virtual gambling as it has evolved to be much more than a straightforward card game.

Poker players who have beaten the odds have obtained fame and are featured in media channels during large poker competitions. You will be surprised to know that the degree of competition is growing every single day in this field. Thinking of giving it a whirl?

The most effective way to grow your online poker traffic is to put the chances of winning in their favour. How, you ask? Provide as much information as you can in order to assist them in defining a strong gaming strategy.

Wizard Slots who are a pioneer in the online slots industry, was one of the first gambling companies to comprehend the advantages of big data analysis. It allows its users to monitor players’ numbers, utilise them within their own games and also evaluates all primary poker competitions that are held across the globe.

  1. Optimise Fantasy Game Functionality

Sure, you may not consider fantasy sports as part of the gambling sphere. But were you aware that these games have been developed and designed on rules similar to normal online gaming? No worries if you answered no, as at least you know now! Better late than never, we always say! This entire category is supported by big data.

The performance of every individual fantasy group is reliant on their players’ numbers in real life. A string of complex, sophisticated algorithms are deployed to examine and study volumes of real life sports statistics to understand which blend of players will perform better in real life tournaments.

You can take part from the comfort of your own home and do not have to venture to Las Vegas or other gambling capitals of the world. There are hundreds of gambling websites operating offshore and providing such services.

The launch of online gambling made it a lot more competitive. Big data has been able to become a successful part of the international gambling world through virtual casinos. After all, gambling is all about numbers and luck- big data makes it more effectual and fun for both the company running it and its customers.

  1. Set Realistic Standards

Can you guess who was the first one to apply big data principles in their functioning procedures? Yes, that’s right- bookmakers! The utilisation of big data lets them ascertain what the winning and point trends would be, analyse preceding games, and appoint more realistic chances.

Talented undertook a survey and found out that more than 72% of bookmaking consumers in the United Kingdom don’t believe that they are provided with personalised services.  Another 67% of respondents quoted that they will be loyal to that gambling company that provides a customised experience. The bookmaking process can be personalised by launching customised products and offers in real time with targeted push notifications and messages.

  1. Forecast Results for Players

There are other players who have tapped into the potential of big data in the online sports betting realm. Players, the bread and butter, of the gambling industry, have understood that big data can increase their chances of winning more dough as it helps forecast outcomes.

Similar to the way large gaming corporations apply big data principles to analyse different player profiles and the strategies of the rival team, gamers attempt to compare and contrast the data sets of two teams and evaluate the game’s results to win more cash. There are always favourites and underdogs in gaming scenarios, hence big data is competent enough to predict the winner in 90% of its cases.

Guess who proved it? Who else, but the brilliant big data engineers at Google? How did they do it? They used Google Cloud DataFlow to import data and Google BigQuery to examine it. Armed with these tools, the engineers were able to estimate the 14 out of 16 matches in the 2014 World Cup held in Brazil. Psst, Microsoft was even more successful as it predicted 15 out of 16 matches, just saying!

  1. Makes Casino Marketing Stronger

All innovations and headways made in the world of gambling were used to offer better experiences to customers through tailored offers. World history has been a constant witness to this phenomenon as online gambling players find entities that invest in this a lot more appealing to engage with. Big data helps to improve marketing results.

Of course, it is evident that gambling companies obtain an infinite volume of customer data. Through the sophisticated usage of cookies, online casinos can learn what games their profilers’ favour, what their favorite food is and what sort of patterns they apply during their gaming times.

Such data is a goldmine for digital marketers and facilitates the creation and implementation of accurate, targeted marketing campaigns. Heard of Caesars Entertainment? It is one such entity that uses big data to improve player loyalty. They have created a program that studies each step of their hotel.

They bestow free gifts to their consumers if they have had a bad day online. Great way to bring them back, isn’t it? We certainly think so!

Being the Boss: Common Issues in the Work Environment

Being the Boss: Common Issues in the Work Environment

When you have a business, you effectively create a working environment. It may not fall under the traditional sense of an office environment but this doesn’t mean that it is safe from the common issues that persist in a work environment.

Issues like:


Where there are people, there will always be those with bad attitudes. Bullies aren’t restricted to the employees. There are managers and people in administration that are known to show bullying tendencies.

You should pay attention to any reports of bullying and should not tolerate it. Of course, this means that you should just pass judgment without doing due diligence. You have to investigate if there is a basis for the complaint. If there is, you need to send a message that bullying is never tolerated in your business. If you do tolerate it, you can expect a high attrition level in your business.

Lack of Communication

Businesses have different departments in order make it run smoothly. As these people may not have the same schedules or have different tasks, it is not uncommon to have a lack of communication between departments.

As a boss, you need to preempt this sort of issue by establishing clear routes of communication between the departments and between them and yourself.

Lack of Training

A common problem that exists in a lot of businesses is the sheer lack of training they have for their employees. Startups are notorious for this issue. As they run something small, they tend to hire people who have relevant or adjacent experience and expect them to know what to do.

If you have a business, it would be very important that you provide adequate training for your people. Not only will you save yourself a lot of money down the road but better people working for you means that you will have less problems.

Lack of Accountability

When employees get blamed for something that someone else did (especially a manager), you can expect that to fester and rot and led into a toxic situation. One common issue is having workers who get away with doing stupid things or things that go against the code of the business but seemingly get to repercussions.

If there is a severe lack of accountability in your business, you can expect people to practically cheat you out of your livelihood.


As the boss, you need to be able to face the fact that these issues to exist and that they will be something that you need to deal with. If you are planning of running a successful business, it would be great for you to establish processes that help you navigate through common work place problems.

In your own business, what common issues have you run into?

Business Advantages of Windows 10

Business Advantages of Windows 10

When running a business, there can be a lot of expense to contend with. There can also be a require for a strong infrastructure when it comes to how a business operates. Although some companies will need access to a bespoke operating system, many businesses find that the use of Windows 10 is very beneficial, especially as you learn more about the features it offers.

It stands to reason that no two businesses are the same, so the way in which Windows 10 is used will vary depending on the nature of the business. Regardless of the type of business you operate, you’d be hard-pushed not to find any benefit when it comes to Windows 10.

Windows 10 is Easy-to-Use

This may not seem like an overwhelming benefit on the surface, but how many times have you had to invest a great amount of time in learning how an operating system works? Although there are some learning curves in relation to Windows 10, many find that they’re able to navigate their way around the operating system with ease within minutes.

This means less time is spent learning how Windows 10 works and having to search sites such as , so more time is invested in the productivity of the business.

Excellent Search Function

Those how have used past iterations of Windows may have found the search functions to be somewhat lacklustre. Fortunately, there search functionality in Windows 10 is much improved. This means that regardless of whether you’re searching for a document or looking to search for information in your browsing history, more often than not, the search function will show results within seconds.

Create Virtual Desktops

Nowadays, business often offer many different services, so the work being undertaken can vary, depending on which aspect of the business is being worked on. Contending with all this work on one desktop can be problematic, but Windows 10 allows users to create additional workspace by using a separate Desktop.

This allows businesses to organise their workload, meaning less confusion and more productivity,

Not Restricted to the Office

Although it could be argued that there has always been a way of working away from the office, the tools on offer from Windows 10 certainly make it less of a chore in the modern age. Windows 10 not only makes for an excellent operating system, but it also makes use of cloud technology meaning that even if you’re not in the office, you can stay up to date when it coms to the viewing and editing of documents.

What’s more, the information can be viewed on many devices, so regardless of whether you’re using an iPhone or an Android tablet, viewing your files won’t be an issue.

Stay Up-To-Date with Little Effort

Those who used the past incarnations of the Windows operating system probably noticed that Windows XP provided to be popular for some time. However, as soon as the system updates were stopped, it was important for businesses to update their system, otherwise they would run the risk of a security breach.

Windows 10 offers the security protocols you would expect, but it allows a business to choose how these updates are installed.

Businesses can opt to have their systems updates on a regular basis, or lockdown their systems and only install vital security updates. This means that there is less interruption to the business, while still maintaining a high level of security.

Create a Bespoke Platform

Although all versions of Windows 10 will be the same when it’s first installed, it really does allow business to create a completely bespoke workspace via the use of apps.

Rather than the programs being installed in various locations on your device, apps can all be located easily and opened with a simple click.

The Microsoft store offers hundreds of apps that can help with many business endeavours, regardless of whether you need to stay on top of social media, or maintain your business expenses,

Multitasking is Made Easier

Although some business may have access to other displays, those in their starting phase may only have one device to hand. This can often mean that business owners are soon having to switch between different windows.

Fortunately, this is not the case with Windows 10, as it allows you to snap different windows into all four corners of the screen. Although the displays will be reduced in size, it allows for a more organised workspace.

Alerts and Notifications

Concentrating on different areas of the business can sometimes mean we overlook over things. Windows 10 offers a series of alerts and notifications, which can include incoming Skype calls, new emails and social network alerts.

As a business can adapt Windows 10 to meet its requirement, it also means that the alerts and notifications are never intrusive.

Comes with a Virtual Assistant

Have you ever had your hands full, only to find you need to make a note of the appointment, or carry out a quick web search? Fortunately, Windows 10 aids in the guise of Cortona, Microsoft’s virtual assistant.

Simply tell Cortona what you need to do, and it will ensure that it carries out the task effortlessly.

There’s no denying that all forms of Windows have brought something to the table when it comes to benefits for business users, but Windows 10 has introduced a wealth of new features that makes the running of any business more streamlined.

10 tips to the top of your career

10 tips to the top of your career

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1.Enjoy it – or why are you bothering?

Enjoy what you do – you don’t have to love your job right away, it’s merely a stepping-stone to where you’re heading after all, but find something about it that you enjoy and work at that every day.

Staying positive will keep you working harder for longer, and being positive is a psychological must. Your subconscious will try and talk you out of so many parts of what you have to achieve. It wants to do this in order to protect you from the fear of failure. So work positive – if you look the part, and feel the part, then you’ll play the part and become the part. You will convince your subconscious brain that this is the real you and in time it will believe that it’s real too.

If you’re not enjoying your job or its challenges then turning up to a job you hate will kill any chance of progression. It’s important to focus on the big goals and how you’re going to achieve them; but the smaller day-to-day battles are important learning opportunities so use them as such and tick each of them off as you climb the ladder.

2. Plan

Consider your career and appraise yourself and your path regularly. Are you winning? Do you still want the same end goals? Is it as important to you as it always was? Use this information to revaluate and decide whether to stick with your chosen path, amend it, or pick a new one better suited to your redefined needs.

Remember what it is that you’re trying to improve in life by climbing the career ladder. The top job isn’t always the end goal; it’s what it adds to your life. It’s only one part of becoming the complete person you strive to be.

Checking your facts are airtight and getting feedback will make you look like a team player and someone interested in details. Accept criticism graciously and turn it into an opportunity to show everyone around you that you’re the person who can always turn negatives into result attaining positives.

It also makes great sense to research how others in your field already rose to the top. Learn from their accomplishments and their mistakes. There’s a true advantage to following a path someone has already taken. It will show you the pitfalls are and how you can avoid them.

3. Continually educate yourself

If you can, utilise a mentor. Always be on the lookout to learn from others. Anyone higher up the ladder will have learnt so much more about the system you’re operating in and will have a greater understanding already. Use them to learn from and to speed up your progress. Listen to their recommendations and show them you’ve acted upon them; you’ll earn respect by doing so and admiration for your new skillsets such as Driver CPC Periodic Training in Scotland.

Alternatively, it can help to offer mentoring too. Sharing skillsets opens doors to different opinions and alternate methods. You’ll learn a lot about working with people, building relationships, how to get the most from others by forging healthy relationships as opposed to running a dictatorship. Your network will grow by being everyone’s go to or friendly face in business – it’s people who open doors after all.

Take time to learn about your market, its audience, your customers and more. Don’t get blindsided by the love you hold for your concept or product but on how you’re going to turn it into a profitable business – concentrate on profit; how the money will come in, where from, and how to maximise profit.

Always keep a watchful eye on new technologies or systems that can save you time and money. We live in a world where technology is king. From cash flow and finance to productivity and project management. Strive to find more efficient ways to perform existing tasks and you can spend the time you’ve saved developing other important areas (or on the golf course!).

Keep an evolving list of goals for your career or business. If you always do the same thing you’ll always get the same results. Educate yourself. Look for new methods, new products, new ways of moving forward in everything you do and you’ll open new doors to new results, greater achievements and further successes. Learn about yourself as much as your industry or marketplace. The more you can achieve, the greater your skills and understanding, the easier your path will be.

4. Don’t be afraid to leave your comfort zone

Say yes as much as you can. Saying yes will open new doors that you can always close at a later date if you choose to. Yes is a magical word. Keep using it.

It’s not always going to be easy, in fact, rarely so, so use the failures and fall-outs as a chance to prove yourself and gain a better reputation in spite of them. A lot of career opportunities come about by people who are smart enough to clear up someone else’s messes.

Be heard, be brave, and be your best self. Don’t hide from being noticed however low in confidence you feel, but make sure if you’re going to interject or add to a situation then make sure it’s thought through, concise and relevant. Doing this face-to-face is worth way more than adding thoughts via email, in a group discussion online or in a network or project management app. Face to face is the best way to stand out and be noticed. It’s how we make relationships that will help you climb your ladder.

5. Stay positive

Even if your confidence isn’t as high as you’d like, be persistent and enthusiastic. You can learn new talents in time and you’ll get there faster by working hard. Your drive is a must – new skills can come in time. It will be your tenacity that gets you there in the shortest amount of time. Never give up.

6. Believe

Affirmations, mantras, mindfulness, meditation and more are all psychological tools are that are available to boost self-belief and are all proven to help. Pick the ones you feel will work for you but make sure you give them a proper chance to work. It takes time to establish new healthy brain patterns in order to overcome the old negative traits your subconscious once structured your life by.

Remember – fake it until you make it. Your body language and how you present yourself is the version of you everyone else sees. What’s happening under the surface is your business alone. Walk tall. Talk confidently. Be the noise you want to make. And learn to hear no without it killing your enthusiasm or your passion.

7. Network

Find ways to continually build bridges – network with people everywhere. See everyone you meet as a new opportunity to learn and to show them how great your assistance will be to them. Make sure they remember you and when the time comes for the pay-off you’ll be on the list of people they call.

8. Prioritise

Time management is key. You can often get side-tracked by the wrong tasks. Don’t waste valuable time on something that isn’t as important as the big things on your list just because they’re easier. Consider your goals. Manage your projects by evaluation of task relating to productivity and results. Prioritise always.

Working smarter is so much more effective than working harder. Take a step away from what you’re doing to consider the best way to accomplish it instead of just diving in headfirst and doing it the same way you always did it before.

9. Play to your strengths

Whatever you’re great at, use it. By doing what you’re best at you will soon become an expert in front of everyone else.

You can use your weaknesses to highlight different strengths too. By outsourcing tasks to those who will do a better job of them will leave you to get on with what you do best. People management and project management are two skillsets that are really important to productivity; so if you can, then do, and if you can’t, find someone who does, and let them perform the task and make it shine for you.

10. Make it happen

Always do what you say you’re going to do – from the smallest of actions to the greatest goals.

There will be times of course when this is impossible. In those situations make sure to communicate clearly and in good time to see if you can move the goalposts before an inevitable failure. Creating a fresh plan from a problem situation makes you a problem solver instead of a failure. Give everything you take on a chance to be a winning situation.

Just don’t be the person who gets judged for never living up to their word. Your word is your reputation; so make sure you always make it count.

Knowledge in Loss: Why Do Most Startups Fail?

Knowledge in Loss: Why Do Most Startups Fail?

In the recent years, there have been a lot of small businesses or startups that have been launched. While things looked okay, as a few months went by, they had no choice to pack up and close down. Why is that?

There are a variety of reasons why most startups fail. In our experience, here are some of the most common reasons why:

No Existing Market

In order for a business to survive and obtain profit, they need to have a market that is willing to patronize their services or products. A lot of the time people who want to start their business have an idea that they think is a good idea but do not realize that they need to have a consistent market need for their product.

As a result, after the initial novelty of their startup, they find themselves struggling to pull in customers.

Bad Fiscal Management

Money always matters in the world of business. It takes a lot of money to start a business and takes even more to keep it around. In order to maintain operations, there needs to be a suitable influx of finances AND proper disbursement of funds.

If the one handling the funds isn’t directing the money to where it should be going, the rest of the business will be going belly up sooner rather than later.

Working With the Wrong People

A common issue that most people have with their startups is finding the right people and actually keeping the wrong sort of people around because of some misplaced sense of companionship. When it comes to a business, you should not let your sentimentality override your judgment.

While it is not good to be so cavalier about hiring and dismissing people, you need to look at the bigger picture. Those with failed startups only considered the day to day engagements with their people to see what larger effects were happening because of these people who were the wrong fit for the business.


If you are a startup yourself, you need to be well aware of the pitfalls that may have succumbed to. This will help you navigate through the rough waters and wean out the things that you don’t need. If your business is going to make it, you need to be able to understand how you can rise above the rest of the pack.

In your area, why do most of the startups fail there?

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Top Tips for Organising Your First Business Event

Top Tips for Organising Your First Business Event

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Whether you have been trading for some time or are just starting out as a small fish in a very big pond, there’s plenty of reasons as to why hosting an event may be the key to your future success.  Business events are a great way to not only network with people in your industry and to make important connections, but are also critical in helping you gauge public opinion on your brand and/or product line.  But the crucial question is – where do you start when it comes to hosting that perfect first event?  What are some of the important points to consider when it comes to creating that all-important first impression on such a broad scale?  Here are a few things you should bear in mind before you get started.

Stock Up on Promotional Items

A well-organised and positive event experience will likely live on in fond memory for many people – but an effective way to really make those memories last, and to ensure that your brand and products sustain the maximum recall factor, is to share a few promotional gifts with your guests.  Stationery such as notepads, calendars, pens and the like may not seem too exciting – but they’re a great way to mark your event, and whether you give them out at the start or at the finish, if you brand items that are likely to be used by your recipients on a regular basis, they’ll remember you and your event each and every time they do so.

Simplify Your Introductions

Getting to know people is what good networking and business events should be all about – and you can make it a whole lot easier with clear, effective photo ID cards and lanyards that tell your guests exactly who you are, what you do and who you work for. Digital ID have a great range of options available when it comes to professional ID card printing and making sure that your personnel is readily badged and set to meet your public is absolutely crucial.

Pick the Right Venue

This is inarguably one of the first steps you should be taking when setting up an event of any kind – think about your event surroundings carefully.  You’re likely to want to create an intimate setting if it’s your first event – perhaps nothing too grandiose nor too empty – but you don’t want people to be short on elbow room, either!  Consider the type of venue that fits your brand the best – and the people you’re set to host – and do always consider parking availability, as this will make or break whether or not some guests will be able to attend at all.

Budget Carefully

Once again, this perhaps goes without saying, but if it’s your first event, and it’s virgin territory, you should be extra careful with overhead costs.  Consider exactly what you need from your event – do you need to dress your venue?  Are you hiring any entertainment for the evening?  How much will catering and bar rental cost?  Before you make any phone calls – unless it is to obtain quotes ahead of time – you should have a clear and concise budget mapped out and ready to go.

Go All-Out

You may be tempted to follow one or two event ‘templates’ if it’s your first time hosting, but the bottom line is that your guests and potential clients are going to recall your event and products less if you put on a show that’s like every other.  Don’t make it all about jargon and facts and figures.  Keep things light-hearted – offer attendees a change of pace, a lighter feel to business events that may surprise them – of course, you should always keep a certain level of formality, but the message remains the same – go a little left-field without losing your message or ethos and you’ll impact very positively upon the people you’ve invited.

Ask for Feedback

Yes – even if you’re worried that your event didn’t go exactly as you’d hoped, it’s essential that you approach your guests after everything has come to pass.  Not only will this give you an opportunity to pick up some pointers for your next function, it’ll also help you understand what worked brilliantly – all feedback is good feedback, generally, and it’s essential for growth.  Email your attendees after the function with a short questionnaire or give them the opportunity to share their thoughts – you can then use general consensus to shape all future functions you might hold.

PPC Tips to Writing Strong Text Ads

PPC Tips to Writing Strong Text Ads

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All the dimensions of your PPC campaign are vital to defining your brand’s success in the digital world, yet a few variables have a higher bearing as compared to others. Your PPC advertisement is usually the first touchpoint between your consumer and your brand.

Hence, its first impression must be impeccable and resonate with him. It must appeal to his attention, convey your brand message effectively and get relevant visitors to click on the ad. As the Digital Marketing Manager, you have to achieve all this within format limitations such as the number of permitted characters and such.

With this in mind, here are a few top tips shared by Summon Digital who are one of London’s leading PPC agencies.

  1. Call to Action

The first thing you must do when writing a PPC text ad is to include a call to action within your advertisement. Keep it in line with the objective of your PPC campaign and clearly state what action your target customer is to undertake. Facilitate your prospect by including links, call-to-action buttons or contact forms. Another effective way is to offer free information downloads, free appointments or trial product periods.

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  1. Keyword Header

If you are familiar with the art and science of search engine optimisation, then you may already be familiar with the importance of placing strategic keywords in the header as well as in the first two lines of your PPC text ad.  Remember you must differentiate between the keyword you are bidding on and the search word an internet user types in and is dependent on matching it with AdWords choices. When you add your selected keyword in your ad’s headline, the click through ratio tends to be higher.

  1. Direct Client Feedback

If you are taking on a new client and have to write PPC text ads for them, we recommend that you share a client form with them. Ultimately, this is a questionnaire that will allow you to get to know their commercial venture and brand better.

Request them to fill it out themselves and not copy paste any pre-existing content (such as from their website, brochures etc). When a client takes the time to describe their brand and services himself, it gives you a clear insight into the brand’s positioning as well as marketing goals.

Before writing the PPC ads, scrutinise his terms comprehensively and take out relative phrases for the message within your advertisement itself.

  1. Incredible Offer

To truly attract your target market and to get to click on your ad, you must have an amazing offer that will reel him in. Are you a homebased baker offering free samples? Include that in the text of your ad.

  1. Customer Mindset

Try to put yourself in your customer’s shoes. How does your brand or product provide a benefit and solution to him? What are the issues he is facing? What kind of information would he require about your product before he can make a decision to try it? Thinking from your client’s mindset will help you fabricate an effective PPC text advertisement.

  1. Tone of Voice

Picking up from the preceding tip, the tone of voice of your ad needs to speak to the customer. Thus, you may consider incorporating a conversational, “you”-oriented style of writing. When following this school of writing, you will restrict the usage of words such as “we” and “us.” Such applications can make or break your text based PPC advertisement headline.

  1. Stronger than Your Rivals

Competition is a powerful force that can shift the demand curve to any side. Depending on your field, it is highly likely that there are an infinite number of substitutes for your particular brand and any factor can persuade your target customer to incline towards another product.

You want to avoid this at all costs. How can you do this? Simple. Outline any distinct benefits that your product has as compared to its rivals in the market. Monitor your competition regularly and do your research frequently. See what your rivals are up to- what strategies are they incorporating?

What markets are attempting to penetrate? Is there something that you can pick up or learn from them? You never know and that’s why it is critical to stay on top of your competition.

  1. The Big Picture

Note that it is imperative to think broadly when you compose your copy. Brainstorm in advance and share ideas with your customer from before as to what content route you are considering embarking upon for his PPC campaign. If there is anything he doesn’t like, he can tell you then and there and save you time from constantly having to start from scratch. Feel free to repeat your message within your ad but use it with engaging action verbs.

  1. Proofread

If you are the brains behind the PPC text ad (including copy and concept), then get a fresh pair of eyes to review and proofread your advertisement before you send it off to your customer for final approval. If you want to get more than one proof-reader, go for it as there is no harm in having more than one set of eyes evaluate it.

  1. Awesome Headlines

Your headline is going to be everything. So, make sure you spend a bit of time on it and incorporate your chosen keyword as selected earlier. For paid search queries, headlines are critical. Yes, your URL, your description, and ad extensions will ad value to it, but it is the headline that truly makes a difference in a visitor’s decision to whether click on your PPC ad or not.

  1. Test Away

It is a bit of an effort but will have substantial results: create two or three different versions of your PPC text-based advertisements so you can test them and see which one yields the best outcome. This is a recommended practice from the search engine giant Google itself and we agree with it!

Creating a marketing plan on a minimal budget

Creating a marketing plan on a minimal budget

The marketing world is awash with high-cost options for putting your product or service in front of potential customers – but what happens when money’s tight?

The reality is, money is tight for many businesses – but that doesn’t mean you can’t embrace buy into a decent marketing strategy. In fact, having a limit on your spending can take you down some less-trodden but still very effective paths.

We’ll walk you through some excellent marketing options you can explore, even if there’s nothing in the bank…

Where are you now?

Before you begin batting ideas around your office, it’s important to define what you do – and how that compares to other providers in your marketplace. What’s makes you good, what are your weaknesses, what gives you the edge?

Without some definition about who you are as a company, you’re going to be stepping into a marketplace that can quickly take up enormous amounts of time for very little reward.

Who’s your target audience?

It’s now time to think about who your audience is. It doesn’t matter whether you’re a B2C or B2B business, just start making notes about who’s most likely to be making the decision whether or not to use your service.

When you’ve got a person in your mind, think about their behaviours; what do they consume online? How often do they use a service or buy a product like yours? Where do they live? Are they trailblazers or followers?

They key here is to understand exactly the kind of person you’re going to be targeting.

Where do you want to be?

The next step is to consider where you want to be compared to where you are now. Would you like to double your turnover? Launch a new product? Reach a milestone of users?

Jot down some goals, unless you know where you want to be, you’re unlikely to choose the right route to get there.

What can you use?

Now, here comes the most significant part of the plan – what you’re going to use to bridge the gap between where you are now and where you want to be. There’s absolutely no limit to what you can do, but there are some sure-fire winners if you’re on a low budget, including:

  • What do you do? In 10 seconds

Some of the best marketing you’ll get to do is in person – you literally never know who you’re going to bump into.

When you do talk to someone relevant, whether that’s from a sales, networking or partnership point of view, you don’t want to put them to sleep with a 20-minute explanation about what you do.

Work on a 10 second overview of what you do and why it’s brilliant. If they want to ask more, they will.

  • Work with partners

There are almost certainly other businesses out there that you could work with in some regard such as Struan Baird who is an expert SEO In Edinburgh – and when you do, you both become sources of work for the other.

Perhaps you’re a design agency – could you work with a writing service to offer a more complete package for your customers? Working with partners is a great way to double your marketing efforts without doubling your staffing or marketing costs.

  • Write your own content

You know a lot about your chosen field – so why not write about it?

80% of the written media we consume online is produced by our peers – other business owners who are looking to provide valuable content that keeps potential customers coming back.

Write about what you know, even if it’s just the basics – you can guarantee there are people out there looking for that information.

  • Establish your social media

Social media channels give your marketing a different depth. While you can look at a website and not really know whether it’s been updated during the last year – a social media channel is perceived as being a kind of back-door way of looking at your business and what you’re doing.

Opt for the platforms your target audience is most likely to be using and start talking – it can be about anything, what you’re doing in the office, what you’re reading about or working on – or just reaching out and communicating with others about what they’re doing.

  • Customer referrals

Word of mouth marketing is some of the best you can ever hope for – so why not incentivise your customers to do exactly that?

If they’re happy with what you’re doing for them it doesn’t have to be much – perhaps a small financial reward or access to your service for a reduced rate? There are plenty of possibilities – and you’ll find they often don’t get used, people just like to know you value them enough to make the offer.

  • Look for free tools

There are many wonderful marketing tools out there that can be used free of charge assuming you’re not using them on a large-scale basis. Think about services like MailChimp, Google Analytics, Hubspot and Canva – then open them up and see what they can offer.

There’s an idea that something has to be paid for if it’s going to be effective – but in fact, you get access to some seriously powerful tools free of charge, with the hope that you’ll see enough success from them to pay and unlock premium features.

  • Build a personal brand

In this interconnected digital world there’s a very strong possibility that people are going to be able to connect the personal you to the professional you (and your company).

On that basis, it’s really important that you present yourself as the kind of person your customers are going to want to be doing business with. Your personal brand is marketing you whether you like it or not, you should very definitely make it work for you.

  • Network

It costs nothing to talk to people about what you’re doing – and while your product might not be needed by them directly, impressing them with what you do greatly increases your chances of being recommended on to a friend or colleague.

Be networking all the time. Look for opportunities to tell people about what you do – you never know when you’re going to run into someone who’s just one step away from your next big client.




Top Tips to Finding Your first Office Space

Top Tips to Finding Your first Office Space

Congratulations! You have reached a point in your commercial adventure where you can move your start-up business’s operations out of your garage and into your first official working space. You may have hired one or two employees, invested in some office equipment and now need to expand your headquarters.

Yes, it is overwhelming that you are about to truly spread your wings and fly off into the unknown- renting and finding your start-up’s first office can be a taxing process. Let’s go get you your ideal first office! But before you embark on your search for a suitable commercial space, you may want to consider the following few tips which were kindly shared by :

Budget Parameters

Numbers always speak for themselves and the first thing you must do is to determine your budget. Review your finances and see to what extent you can stretch it. Factor in fixed expenses other then your leasing costs: consider internet bills, electricity, tea, water, technology, and other additional employees you may keep on different working contracts.

For instance, to meet your IT needs, you my employ a part-time IT specialist. What kind of marketing and advertising methodologies do you intend to deploy? What does your budget allow? When you have managed to predict and list down all your costs, then it is time to calculate the level of monthly revenue you need to generate in order to break even. This will give you a clear idea of the amount of office space you can afford, and you can search accordingly.

Amount of Space

Check your district’s requirements in terms of how much square footage is required per individual. Our recommendation is to allocate a thousand square feet for four to six employees. Everyone should be able to fit in comfortably without intruding on each other’s personal space.

Be mindful of your future growth and expansion plans as well. In case you plan to hire more personnel and invest in more resources, it may be helpful to get a lease with the right to do to that.

Current Employee Needs

Since you are just starting out and probably only have a handful of employees on board, you can actually consider what may work for them whilst searching for your first office space. Ask them where they work and how long it takes them to commute.

From there, you can find a space that is convenient for everyone to travel to on a daily basis. Creating such a caring organizational culture from the point of inception will help you retain employees and help build the base of employee loyalty- that is the backbone of truly successful start-up firms.

Make sure there are some parking options available. After all, you may have clients visiting as well and saving them the hassle of parking will earn you some serious brownie points in their eyes.

Once you have determined the above variables, following are the types of working spaces you can consider.

Co-Working Office Spaces

If you have a lower budget and need some flexibility, contemplate going for this working alternative. Not only will you get an incredible value for your money, but you will be around other start-ups who can inspire you further with their energy and motivation. There is a whole world of shared offices out there.

Choose from a diverse range of individual dedicated desks to complete meeting rooms. Here’s an awesome little tip for you: book by the hour, week or month – it is completely up to you and gives you the flexibility to pay accordingly. Hey, if you can find a shared working space with another company that compliments the services you offer – do not hesitate and propose a collaborative campaign.

If you are a photographer and launching your own studio- imagine finding a shared space with an event planning company. The latter can recommend you to be the photographer at events he works and share your details with both proposed and current clientele.

Rent Office Space

As happy as we are to share our tips in the hopes to ease this process for you, do remember that nothing is set in stone and there are other decisional office routes available. Note that specific benefits are attached with leasing your own working space.

As you are solely responsible for your own costing decisions, it will be clear what your share is as well (basically one hundred percent!) and there will be no confusion upon how to divide utility bills. It will also improve your general creditworthiness in the eyes of your bank – in case you need a business loan at a later stage.

Maintenance and property management will not be your responsibility as it will probably be included in your leasing contract. if you realize that the office is too big for your current needs, you will have an exit clause available to you. The good thing is that you will be free from the headache to sell or lease the office space and can leave it up to your landlord or agent.

There may be a time stamp placed on your rented office space and may require you to vacate at the end of it if there is no clause for renewal. Of course, your landlord also holds the right to increase your rent as he deems fit (according to the laws of course). This would have an adverse impact on your cashflow.

Of course, another thing to note that is everything is negotiable. Do not agree to the first rental price your landlord gives you and to your real estate agent. There is always some leeway for negotiation. Depending on the current market dynamics, maybe you can get a free month of rent.

For example, if you are on a two-year leasing contract, then request if you can get one or two months rent free of cost. However, before proposing all this, evaluate your potential landlord’s demeanour and see if he is an open, friendly character who can be approached with such requests.